Honda....oh Honda

"HammerheadFistpunch" (hammerheadfistpunch) 05/08/2019 at 15:29 • Filed to: Social Media Failures

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Everything about this ad is terrible. Except sponsoring a race truck -thats pretty cool

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1. dubbed in screeching tires...on dirt.

2. Ridgeline race truck =/= ridgeline truck. They aren’t even from the same planet

3. Touts benefits of IRS using a vehicle that CLEARLY is using a solid rear axle.

4. SOOO much front end push

The comments are merciless.

Nibby > HammerheadFistpunch 05/08/2019 at 15:40

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honda knows a thing or 2 about front end pushin g

If only EssExTee could be so grossly incandescent > HammerheadFistpunch 05/08/2019 at 15:40

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Am I seeing a different ad than you? Because there’s no tire squeal- in fact there’s no sound besides music, and t hey talk about IRS while the production Ridgeline is shown, not the Baja one.

Highlander-Datsuns are Forever > HammerheadFistpunch 05/08/2019 at 15:41

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ooooooffffff....

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Ash78, voting early and often > HammerheadFistpunch 05/08/2019 at 15:42

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2. Ridgeline race truck =/= ridgeline truck. They aren’t even from the same planet

Meh, the Tacoma is WAY better anyway.

Cash Rewards > If only EssExTee could be so grossly incandescent 05/08/2019 at 15:45

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It's right at the very start, but I think it’s part of the music, not tire squeal.

If only EssExTee could be so grossly incandescent > Cash Rewards 05/08/2019 at 15:48

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It’s part of the music and only vaguely sounds like tire squeal

AestheticsInMotion > HammerheadFistpunch 05/08/2019 at 15:51

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There's a similar ad on instagram I see frequently where Honda uses an NSX (the original, how hilarious is that?) to try pushing Accord sales

HammerheadFistpunch > If only EssExTee could be so grossly incandescent 05/08/2019 at 15:59

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listening to it on a computer produces a very different effect. on my phone it sounds like tire squeal. As for the rest...come on, really?!  oh course they never say the race truck doesn’t have IRS, but they want to make the connection between the race truck’s suspension and the production vehicles suspension which is a bit of a stretch when the marketing is that IRS is superior while showing a truck with a solid rear.

Cash Rewards > If only EssExTee could be so grossly incandescent 05/08/2019 at 16:03

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Agreed

HammerheadFistpunch > Ash78, voting early and often 05/08/2019 at 16:04

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I think a company should pursue motorsports as a means to improve the product, I think they should try and tie that motorsports back to the product even if just visually and I think marketing departments should capitalize on motorsports investments.

This falls apart when you market anything about motorsports EXCEPT a commitment to racing brings improvement or general brand image. If your race vehicle is the product in name and likeness only you don’t get to market the production vehicle using race vehicle technology.

fintail > AestheticsInMotion 05/08/2019 at 16:08

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Camry did the same a year or two ago with the NASCAR version.

vicali > HammerheadFistpunch 05/08/2019 at 16:11

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1 . Apples and oranges.

2. Apples are better..

sony1492 > HammerheadFistpunch 05/08/2019 at 16:20

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They have an ad showing their racing Honda civic then they unveil a crv and talk about its racing roots, theres a few variations of this bullshit

MasterMario - Keeper of the V8s > HammerheadFistpunch 05/08/2019 at 16:39

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They aren’t even from the same planet

When did Honda move to Mars?

DipodomysDeserti > HammerheadFistpunch 05/08/2019 at 17:12

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Soichiro Honda agrees with this sentiment.